But not all companies considering investing into a Branding Guide. Inside the brand guidelines are tools, templates and information to help all staff and vendors produce materials that are consistent, professional and immediately recognizable as your company brand. Putting a comprehensive set of standards in one place makes it easier for everyone to develop communications — in print, on the Web and in other electronic forms — that reflect and reinforce your brand within your company and with third parties.
Within these brand guidelines are specific verbal and visual strategies. The definitions and messages that follow provide a frame of reference for posters, brochures, posters, Web sites, magazines and other communications. The visual elements provide tools — colors, fonts, photo styles and layout templates — that you can apply. Together, these guidelines are intended to help you plan your communications and ensure your creative work in words and images strengthens your company brand.